Amazing Marketing Types?

I am amazed at how some marketing types will attempt to make us think a particular attribute of a product is desirable. For example: A certain brand of cereal stays crispy until you have eaten the entire contents of the bowl. I, of course, have some questions: Is there a time limit on how long you can take to empty the bowl, or does it stay crispy forever? If it stays crispy until after you have consumed it, how do we know it EVER gets soft? As I eat my soggy corn flakes, or whatever, I take comfort in the fact…